ИСТИНА

One of the most important questions arising at the crossroads of language and psychology is human perception of objects in reality. It highlights the unity of the object shape in spatial continuum, with further rich conceptual links to absolute and relative characteristics in reference correspondence as well as categorisation and conceptualisation by language means. We come to observe that in each event a lexical item changes due to social factors and the existing scientific worldview in the mind of a professional language personality. The other conceptual mapping transforms the name into the terminological unit in some novel specialised discourse dependent on the goal and format of communication.