ИСТИНА

As is clear from the title of the talk, it focuses on certain linguistic peculiarities of neologisms in Business English, which are used to describe various aspects of the concept in question. Special attention is paid to numerous social, historical and cultural phenomena influencing the way the lexical units under consideration are coined. The analysed material shows that such neologisms are metaphorical in nature and belong to informal style, which is well in keeping with the general tendency towards colloquialisation in present-day English in general.