Аннотация:The following paper gives an account of the
paradigmatic diversity of concepts and approaches applied in
business ethics programs. Business ethics is introduced as a
part of an interdisciplinary project of inquiry into the
regulative foundations of business activity. Business ethics
issues are classified with regard to interpersonal,
organizational, and systemic contexts of business activity.
Business ethics research programs are typically characterized
by an a priori scale of moral reasoning, with the emphasis on
criticism and complex approaches to moral problems that are
independent of the problems of social responsibility. Due to the
complexity of moral problems in business, there is a need for a
special conceptual framework of ethical reflection and
argumentation. The paper differentiates between the basic
philosophical frameworks of moral reasoning that are typically
applied in business, such as Utilitarianism, Deontology, and
Virtue Ethics. These are evaluated in a comparative
perspective. Different views on the ways of bringing ethics to
business are introduced in terms of the distinction between two
basic approaches – that of the moralists and of the
institutionalists.