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The development of e-commerce in China during the COVID-19 pandemic on the example of the textile industryстатья Исследовательская статья
- Автор: Deng Junzhi
- Журнал: BRICS Journal of Economics
- Том: 2
- Номер: 3
- Год издания: 2021
- Первая страница: 54
- Последняя страница: 69
- DOI: 10.38050/2712-7508-2021-3-3
- Аннотация: The purpose of this paper is to analyze the current situation with e-commerce in China’s textileindustry and new business models during the COVID-19 epidemic. The author studied the vitalproblems of the Chinese textile industry from the point of view of electronic commerce. In orderto solve research problems, the method of qualitative content analysis was used to classify andsummarize the research situation. Data sources include the latest academic papers, industryanalytical reports of securities research institutions, reports of consulting companies (Boston Consulting Group, McKinsey & Company, etc.), as well as government and organizationdocuments (ITMF, United Nations, etc.). Based on the research process, it can be concluded that during the COVID-19 period up to the middle of 2021, China’s textile industry experienced four stages, having switched from traditional e-commerce to interested e-commerce. Innovation and digital transformation seem to be necessary conditions for China’s textile industry to overcomethe negative impact of the COVID-19 pandemic. Finally, the author puts forward a long-termdevelopment trends of the textile industry after the COVID-19 epidemic.
- Добавил в систему: Дэн Цзюньчжи