Do investors hold that they know? Impact of familiarity bias on investor’s reluctance to realize losses: Experimental approachстатьяИсследовательская статья
Статья опубликована в журнале из списка Web of Science и/или Scopus
Аннотация:In this article we investigate the impact of familiarity bias on the individual investor’s reluctance to realize losses. Our experimental approach reveals a strong correlation between familiarity and disposition effect. We conducted 714 tests in which different respondents could sell stocks of two types – winners and losers. One group of respondents “owned” familiar assets and another group operated anonymous portfolios. The results of the experiment show that an individual investor’s tendency to ride losers too long is more than twice as high in the case of unfamiliar stocks as it is when assets are familiar to the holder.
