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Russian SMEs in the COVID-19 pandemic: strategies to surviveтезисы доклада
- Авторы: Sheresheva Marina, Buzulukova Ekaterina
- Сборник: Conference book. Annual GSOM Emerging Markets Conference 2020
- Тезисы
- Год издания: 2020
- Место издания: St. Petersburg State University Graduate School of Management St. Petersburg, Russia GSOM St.Petersburg
- Первая страница: 103
- Последняя страница: 108
- Аннотация: The purpose of the research is to study the approaches of Russian small and medium-sizedenterprises (SMEs) facing COVID-19 challenges, to identify their survival strategies andchanges in their business models. Our research model bases on Wang’s typology of marketing innovation strategies in COVID-19. Empirical data obtained by means of semistructured interviews with SME managers from at least 50 companies will be analyzed using the content analysis method, which will allow identifying strategies used by SMEs. At the moment, we have revealed such strategies as 1) partnership with large Russian or foreign companies, focusing the offered services on their needs; 2) changes in the range of provided services, e.g. add new services or products thanks to the government support investing programs; 3) switch to online business models. The research is of primary interest to SME managers and to academics in the field of anticrisis research. https://gsom.spbu.ru/images/cms/menu/emc_abstracts_2020.pdf
- Добавил в систему: Бузулукова Екатерина Валерьевна