Аннотация:The article analyses the economic status through the image of a typical poor person in order to identifycommon manifestations with the phenomenon of social status, as well as to determine its features andclarify the structure of its components. This study is part of a large project to study the structure of socialstatus components. In the first series of research, which is described in this article, the image of the typicalpoor man was identified and analysed; in further series, it is planned to analyse the image of the typical richman. The main method of data collection in this work was essays (n=130), in which respondents had todescribe the image of a typical poor person. The material was processed using content analysis and thematicmodelling. In the structure of the image, five main categories were identified, which combine all thesubcategories identified in the essay: "objective indicators", "lifestyle features"," appearance and nonverbal behaviour"," people's experiences" and "personal traits". In addition, five typical images of a poorperson were identified. Due to the large number of intersections with the image of a typical representativeof low status, it can be assumed that economic and social status have a common nature and material wellbeing can be a determining element for assessing the position of a person in society.