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Place Promotion in Digital Environmentстатья Электронная публикация
Информация о цитировании статьи получена из
Web of Science
Дата последнего поиска статьи во внешних источниках: 18 сентября 2019 г.
- Автор: Liudmila Minaeva
- Сборник: Proceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar (2019 ComSDS)
- Год издания: 2019
- Место издания: Saint Petersburg Electrotechnical University “LETI” St. Petersburg, Russia
- Первая страница: 81
- Последняя страница: 85
- Аннотация: A primary function of place promotion is to change the conception of such places that are held by a variety of individuals and organizations. The purpose of the present paper is to examine how digital communication tools are used for place promotion. The research is based on the analysis of regional websites. The results indicate that the repertoire of digital communication tools aimed at principal target audiences of place promotion matches audience interests and expectations and, at the same time, is tailored to different platforms.
- Добавил в систему: Минаева Людмила Владимировна