Sustainable Tourism Development in Russian Regions: Marketing Issues

Sheresheva, M.; Polukhina, A.

Авторы: Sheresheva M., Polukhina A.
Сборник: 6th International Conference on Contemporary Marketing Issues (ICCMI) 2018 Proceedings. Editors Christos Sarmaniotis, Gillian Wright
Тезисы
Год издания: 2018
Место издания: Athens, Greece
Первая страница: 448
Последняя страница: 453
Аннотация: The purpose of the paper is to provide better understanding of marketing issues relevant to sustainable tourism development. Marketing issues are of crucial importance for Russian regions with unique landscapes and many small towns with their ancient churches, original local museums and other attractions. The main obstacle for sustainable tourism development in these regions is lack of prominence and absence of right positioning for target audiences. For Mari El Republic as one of the most prospective sustainable tourism destinations in Russia, ethno-tourism concept, based on preserving paganism, the traditional religion of the Mari people, can become a solid basis for positioning. The research presented in the paper will contribute to the literature on tourism marketing and sustainable regional development in emerging markets by shedding light on diversity of Russian tourism market, as well as on the uniqueness of small Russian towns and villages as attractive destinations in terms of cultural heritage, history, and ecology. It will also underline the need to understand socio-cultural specifics of tourism destinations to ensure positive impact on the prosperity of local communities that are among the most important stakeholders in destination marketing.
Добавил в систему: Шерешева Марина Юрьевна

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