Аннотация:The article presents the main results of empiric investigation of the subjective concepts of sources for happiness in Russia (on the example of the residents from Moscow and PK). The article describes the main components of the sources for happiness, the correlation between various sources for happiness and subjective well-being, life orientations, accessibility of the sources and their stability. The collected data compared with the analogous results of the investigation made in Italy. The article also distinguishes some of cultural and regional varieties of the concepts of the sources for happiness and their dominating identity. The results of investigations make it possible to put forward the new hypotheses and to enlarge the methods of investigation in the field of happiness psychology.