Customer-Centered Innovations with Design Thinking and Lean User Research - учебный курс | ИСТИНА – Интеллектуальная Система Тематического Исследования НАукометрических данных

Авторы: Шерешева М.Ю., Бузулукова Е.В.
Год создания: 2023
Организация: МГУ имени М.В. Ломоносова
Курс на иностранном языке
Описание: In this course the students will learn about key concepts and methods of generating and testing customer-centric business ideas (e.g. Design Thinking, User Research, Lean Startup, Business Model Innovation, Design Sprints); prospective technologies and markets enabling creation of new unique user experiences; modern tools and approaches fostering creativity & innovations, facilitating team-based and project-based work of a cross-disciplinary design teams. In particular, students will learn how to get insights into customer needs, get hands-on knowledge on different approaches to market research and customer co-creation. As well the course reviews modern methods for generating market insights, turning them into promising concepts, validating and enhancing the concepts through rapid prototyping, experimentation and user tests.
Добавил в систему: Шерешева Марина Юрьевна

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