ИСТИНА

This article attempts to explore the historical role of AI’s uasge in gaming, its current applications, and the ethical dilemmas surrounding the implementation of generative AI. A historical and comparative analysis of AI's role in video games, evaluats its evolution from traditional practises to modern ones. By comparing traditional usge with the emergence of generative AI, this article highlights the growing tension between technological advancement and corporate intrests and concerns of job displacement and the preservation of human-driven creativity in game development, emphasising the need for a balanced approach to artificial intelligence implementation in the industry.