ИСТИНА

Transformation in organizational structures accompanies the worldwide expansion of service industries, including the highly interconnected leisure, travel and tourism sectors. Firms that formerly managed wholly owned establishments now operate in complex networks of arrangements that include hotel chains, restaurant chains, tourism clusters, etc. Networking is crucial in the experience economy era since a lot of different resources and competencies are needed to provide tourists with combination of experiences, and thus to make a destination attractive. In the past ten years there has been an exponential growth in the academic research of networks in tourism. In the paper a multidisciplinary view is adopted to get a better understanding of networking phenomena. A number of cases are provided to illustrate and analyze perspectives of networking in the world hospitality and tourism market.