ИСТИНА

The purpose of this paper is to provide a better understanding of the tourism cluster initiatives in Russia. The paper sheds light on the key trends, challenges, and opportunities of cluster development in the Russian tourism market. Case study method is used to unveil the prospects of the Altai tourism cluster. It is characterized by unique natural resources that can significantly contribute to the attractiveness of the destination, and by presence of some intra-cluster standards. Still, the Altai tourism cluster is at the initial stage of development and faces a number of problems. Therefore, all the actors that are localized in the emerging Altai cluster have to be actively engaged in collaboration and place marketing activities.