ИСТИНА

Linguodidactics as a dynamically developed academic area is determined by the language which is constantly in a state of flux. Linguodidactics is a multifarious discipline closely connected with knowledge formation area within the modern interdisciplinary paradigm. As an interdisciplinary field of knowledge linguodidactics combines the achievements of related disciplines that foster professionally oriented L2 teaching. Linguodidactics is based on several premises that are important for restructuring educational process of LSP teaching to PR undergraduates. In the article special attention is paid to discerning of linguistic mechanisms that reveal Public Relations language peculiarities. Public Relations presents itself as a synergetic field of study based on its interdisciplinary nature. PR is an integrative discipline, which is reflected in its terminology that includes terminological units of other academic areas, which tend to acquire new meanings and functions within the PR discourse. The findings reveal that PR vocabulary is the most dynamic stratum of the PR language, to which special linguodidactic attention should be paid, as well as the use of abbreviations, which play an important role in PR-communication, aimed at saving both linguistic and temporal efforts, and to create new models of message optimization. The shift of PR activities to the 3.0 Internet involves new approaches to the process of LSP learning and teaching seeking new ways of communication skills formation within the electronic environment.