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In this article, the “hypercompetition matrix” analysis results to form a new management system for modern business associations of the construction sphere in the material-virtual business environment with the application of information-communication technologies are presented. Using the method of the pairwise consideration of hypercompetition driving forces impact on the success factors principles for the proper functioning of the construction sphere business associations new management system in terms of the hypercompetitive material-virtual business environment is formulated. An achieved by the authors during the study conceptual system of principles based on the use of appropriate criteria is classified and can be represented in the form of two classes and three subclasses of principles of the construction sector business associations management system improving in terms of hypercompetitive material-virtual business environment. In the result of the developed by the author’s concept, comprising the basic theoretical regulations system, it is possible to develop methods of principles application to the construction sphere business associations management systems.