ИСТИНА

The article sheds light on the new project of building an interactive national map of local cultural brands in Russia. The project aims to place on a single platform all the cultural values of the country. Practical implementation of the project has already begun, an internet portal developed, and collecting information on the brands to place on the interactive map is on the way. A special symbol with detailed geolocation will open on the map for each region; clicking on it will display detailed information about the object with photographic materials. The map will contain information about unique settlements, cities, cultural buildings and complexes, natural objects mentioned in legends, songs, as well as traditions, rituals, crafts, outstanding people, etc. The map will be useful both to the virtual and to the real tourist who is going to visit any Russian region. The map will help to make any collective or individual tourist route, covering the objects marked on the map.