ИСТИНА

Since the beginning of this century event calendar is widely promoted as a marketing tool for Moscow as a tourist destination. Coupled with other measures for tourism development it has a strong positive impact on tourist flows and city budget revenues. Year-round and diversified event series have become extremely popular among both tourists and locals. According to the Moscow authorities, more than 62 million visits to various festivals, including 14 million tourists and excursionists, were registered in 2017. The study focuses on new forms and prospects of event tourism development in Moscow. The methods comprise the analysis of quantitative and qualitative data with regard to new trends in event tourism accumulated through a number of indepth interviews with experts, event actors and stakeholders. The overview of the conceptual framework and relevant publications on event tourism, platforms and networks is added by inclusive observations made during city events as well as by social media and other internet resources analysis.